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STAGE: GO TO MARKET PLANNING

It's time to prepare your launch for success.

Whether you're launching a new product/service or making a change to an existing offering, developing a plan to evaluate success is important.

YOU'VE ALREADY COMPLETED THESE STEPS

NEXT STEPS TO CONSIDER

  1. Ensure you have clear hypotheses defined
    Your launch should have several hypotheses you're looking to understand
  2. Define launch success metrics
    How will you know if something needs to be changed?
  3. Develop a continuous feedback loop
    How do you solicit customer feedback and analyze that against behavioral data, etc.?
  4. Determine your funding runway
    Do you need more funding soon? What funding resources would be available and appropriate? What funding is required for a successful launch?
  5. Create a press kit
    Have this information easily accessible via URL, which you can easily update content on your end at any time

We recommend you start with the Pro plan